The Super Bowl has come and gone, but what have these advertisers done to keep the momentum going? They paid millions of dollars for a 30 second ad and that's it?
No!
The best marketers have discovered that pairing Geo-Targeted Email Marketing with there other forms of advertising increases consumer response tremendously.
Oreo Cookies had a great spot. Imagine if they would have sent an accompanying email with a coupon to Moms with children in the household ages 0-15 during the Super Bowl. Then, a follow-up email with that same coupon the following Wednesday when most Moms do their grocery shopping! We can do that!!
Don't put all your eggs in one expensive [TV / Radio / Print] basket. Pair it with Geo-Targeted Email Marketing which is proven to be the most cost effective low-cost form of advertising. And since it's digital, we can not only drive new sales at the brick and mortar level, but we can also drive website traffic, get Facebook sign-ups, get Twitter followers, etc.
GeoMailers offers insight into the world of GeoTargeted Email, Direct Mail, Banner Ads and List Building.
