DMA: Highest ROI is Email Marketing

Email Highest ROI

According to the Direct Marketing Association’s 2012 Response Rate Report,  email is more cost-effective than direct mail or telemarketing. ROI for email was $28.50 in sales generated for every $1 of spending, compared to $7 in sales for every $1 of direct mail spend.

Other findings of the report:

• For emails, the highest click rate to open rate is for CPG (46.5%).
• Email performance went up slightly from the 2010 Response Rate Report.
• Costs were generally higher for B-to-B campaigns than for B-to-C campaigns.

About: The DMA report is based on a survey conducted in April 2012 with 481 usable responses resulting. The survey data is supplemented by transactional data, which adds aggregated data on more than 29 billion emails and more than 2 billion online display ads respectively.

Source:  Direct Marketing Association’s 2012 Response Rate Report,

Super Bowl Ads + Email Marketing

The Super Bowl has come and gone, but what have these advertisers done to keep the momentum going? They paid millions of dollars for a 30 second ad and that's it?

No!

The best marketers have discovered that pairing Geo-Targeted Email Marketing with there other forms of advertising increases consumer response tremendously.

Oreo Cookies had a great spot. Imagine if they would have sent an accompanying email with a coupon to Moms with children in the household ages 0-15 during the Super Bowl.  Then, a follow-up email with that same coupon the following Wednesday when most Moms do their grocery shopping! We can do that!!

Don't put all your eggs in one expensive [TV / Radio / Print] basket. Pair it with Geo-Targeted Email Marketing which is proven to be the most cost effective low-cost form of advertising. And since it's digital, we can not only drive new sales at the brick and mortar level, but we can also drive website traffic, get Facebook sign-ups, get Twitter followers, etc.